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One fine morning, I got a call from one of my friends, Neha.
She is running her small online store, and it was her dream. She sounded very annoyed, and she asked me how to write SEO-friendly content?
SEO-friendly content! I was confused and asked her why she wanted to know how to write SEO-friendly content.
She started to narrate the whole story behind her business.
As the pandemic hit in the year 2019, everything went online.
And day by day the competition is becoming so high. Unless one builds their authority and personal branding, competing in the market is a nightmare.
Above all, running ads to promote her products is again a challenging task for her.
The costs for the ads are very high, and it will not be effective unless the ad reaches a targeted customer.
She somehow came to know about SEO and approached me for the same.
Yes! SEO- friendly content is highly significant for every online business.
Thus, writing SEO-friendly content would help her build the brand and website authority. Additionally, it would help to drive more organic traffic to her blog.
In the long run, SEO- friendly content would help her become successful at online business.
Are you someone like Neha running your business online?
Do you wish to get organic traffic to your blog posts and build your brand?
Do you know that many of the industries need SEO the most?
Many industries require SEO for scaling up their businesses.
Say, for example, Professional service providers, service companies for homes and small businesses, health care companies, real estate businesses, hotels, restaurants, entertainment, legal services, etc. So, I decided to write an exclusive article on how to write SEO-friendly content, what are the benefits of creating SEO-friendly content, how to use freely available online SEO content generators, and SEO-friendly content writing tips, especially for beginners.
Let’s get started with,
What is SEO friendly content writing (SEO friendly content meaning)
SEO means Search Engine Optimization. It is a strategy through which you can add value to your content.
SEO, in simple words, means that you are providing a solution to a query raised by the customer in the search engines like Google.
In other words, SEO-friendly content helps search engines like Google identify and recognize the importance of your content.
SEO would also help Google present your content to those people when they search.
You need to provide value to your customer. To write better SEO-friendly content, you need to optimize your content with a focus keyword.
Make use of your focus keywords in your content, and this would help the search engines to understand more about your content.
I hope now you have understood what does SEO-friendly content means.
Next, we will discuss,
Why creating SEO-friendly content is significant?
Creating SEO-friendly content is beneficial in many ways. It drives organic traffic to your website, but it could not happen in a day or two.
It is a slow and steady process, and it remains evergreen.
Now you might ask me, Does SEO have a future? Of course, yes! Here are the four benefits of creating SEO friendly content:
SEO friendly content writing improves the Search engine ranking
The foremost benefit of creating SEO-friendly content is that it enhances the search engine ranking for your content, especially your blog post.
Generally, people will type in their query in search of a solution to their problem.
Now SEO plays a vital role and helps the search engine present your content or solution to the relevant people.
In this way, your content would get recognition. Further, soon, your authority builds as the traffic increases.
SEO friendly content writing increase the website traffic
The ultimate aim in SEO content writing is to gain more traffic to your content.
You have to do more deep research on what people are searching for and provide them with a solution through your content.
Automatically your website’s traffic would increase.
More specifically, if you want to promote your product or service online, it would help you reach your potential customer.
SEO friendly content writing builds brand authority and brand awareness
Yes! You heard it right.
You have to create informational content and add more value for your readers.
By doing so, your authority builds up.
Similarly, you have to empathize with your reader. Instead of focussing only on promoting your product, you need to create content for the benefit of your readers.
SEO friendly content writing helps to create a relationship with customers and generate leads
Do you wonder how it helps to build a relationship with your customers?
Of course, SEO provides a solution to the problems of your customers.
It would help you to build trust among the customers.
Creating SEO-friendly content with high value that engages, educates, and entertains your customers are crucial in retaining their trust and relationship.
In the long run, your readers would become a lead for your business, and soon, they might become your potential customers.
Without any doubt, SEO-friendly content generates new leads, persuades them, and has the power to convert them as your repeated customer.
It is indeed an inexpensive strategy to gain more profit for your business.
I hope now you got a clear-cut idea about the significance and benefits of writing SEO-friendly content.
Now, you might be worried about how do I write SEO-friendly content. Is it not?
Don’t panic. I will give you proven SEO-friendly content writing tips that work wonders.
Let’s explore,
How to write SEO friendly content ?
Always keep in mind to implement the following tips while creating SEO-friendly content. These are the SEO content writing tips for beginners.
Do deep keyword research
Keyword research plays a crucial role in SEO-friendly content. First of all, you have to identify what people are searching for
You can use social media platforms like Quora, and Facebook to get an idea of what sort of problems people have in their day-to-day life.
Identifying the appropriate keyword would help your content to get a ranking in Google.
At the same time, it might help you to satisfy your targeted customers.
If you are a beginner, focus on high intent informational keywords and help people by providing more value.
You can start writing SEO-friendly content based on the keywords as follows:
(i) How to write a blog post, (ii) How to use a particular product, its benefits, etc., (iii) providing tutorial content, user manual, etc.
Once you have identified your focus keyword, start writing high-quality content using your keyword generously within your content.
You have to include those keywords in your title, subheadings, meta description, images so that your content would become more SEO friendly.
Outline a structure for your article
Once you have done your keyword research, you will get an idea of what people want.
Now you create an outline for your content to make it more SEO friendly.
Yes! A well-structured content would greatly help you with your SEO.
You think about a catchy headline and include your focus keyword in that.
Because headlines are attention-grabbing, people would click your content only if your headline is catchy.
Then organize your content like 100 to 200 words for writing Introduction, 100 to 200 words for each subheading followed by some 200 – 300 words for the conclusion. If you do so, it would greatly help you write readable content. Since writing a 3000-word length content is quite cumbersome. So if you split and organize the content properly, achieving your goal is a cakewalk for you.
Write readable content
The readability of your content would greatly influence SEO
Readability tells you how much easier your content is. Because people of different literacy levels might go through the web content.
To make your content readable, follow these simple tips and tricks:
1. Write short paragraphs of 2-3 sentences.
2. Include subheadings.
3. Include appropriate images after 100 to 150 words.
Use transition words like however, similarly, etc. Because they would help the readers to understand your content better.
Write consistently and share it on social media platforms
Creating content and posting them on your website often would greatly help you achieve your SEO goals.
If you write consistently, search engines like Google get a signal that your website is live.
By doing so, Google would recommend your content to the users provided that you have created high-quality informational content.
Once you have published your content on your website, you share it on social media platforms.
So that your friends and family members might go through them, and they would give you feedback.
Getting feedback would help you improve your content, and you would be able to create SEO-friendly content.
To sum up, these are the few tips that you should always keep in mind for SEO-friendly content:
Always be consistent in publishing content
Give your user an extraordinary experience
Make sure you write a readable content
Include images and optimize them
Do deep research on keywords and include them naturally throughout your content.
Now you got an insight on how to write SEO-friendly content.
Next, let’s discuss the freely available tools for SEO content creation.
5 Amazing free tools for SEO content creation
Google Autosuggest
It is the best tool available in Google in itself. If you type in your focus keyword in the Google search bar, Google will give you many suggestions.
If you scroll down further, it will enable you to get more ideas about, what people ask for.
You can collect all those related keywords and include them in your article by making it SEO-friendly content.
Keywords Everywhere
It is again a freely available tool, and you can add it as a chrome extension and use it.
This tool will give you a variety of keyword suggestions. It will also give you ideas for using Long-tail keywords.
Keywordsheeter
Keywordsheeter is again a free tool available for generating several keywords related to your search.
If you type your focus keyword on the tool’s search bar, it keeps on generating ideas until you press stop. You can use it to generate keyword ideas.
answerthepublic.com
Answerthepublic is again a free tool available but with certain limitations.
If you search for your focus keyword, this tool will generate thousands and thousands of keyword ideas.
The keyword ideas include informational keyword suggestions, long-tail keywords, keywords based on the prepositions, etc.
Conclusion
Writing SEO-friendly content is quite interesting and, it means that your content can be easily understood by the search engine.
SEO is a long-term process, and you need to maintain consistency and remain patient enough to gain its results.
Always keep in mind the factors like, creating consistent content, doing in-depth keyword research, providing high value to your readers, organizing and optimizing your content, and making it highly readable to create SEO-friendly content.