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Are you someone looking to learn about what is SEO content writing?
Then this is an ultimate guide for you.
Do you know that SEO is not merely about getting traffic?
SEO is indeed a continuous process to build trust among your targetted audience.
As rightly told by Phill Frost,
Successful SEO is not about tricking Google. It is about partnering with Google to provide the best search results for Google’s users.
Don’t panic. Let’s understand it more simply.
What is SEO Content Writing?
SEO is the abbreviation of Search Engine Optimization. SEO content writing means writing content so that Google understands the relevancy and authority of your content.
The primary goal of SEO content writing is to make your content appear on the first page of google. In simple words, it is to rank your content for the keyword that you are targetting.
Now, I hope you have understood the meaning of SEO content writing.
I just wanted to explain what is Seo content writing with a simple example.
If someone wants to know any information, say, for example, about the top 10 herbal shampoos for hair fall prevention, what will they do?
Obviously, they will go to a Search engine like Google and type in their query, right?
Then Google will give them the search results in a particular order ranking from 1 to 10 on its first page.
Have you ever thought about how does it provide you with the information?
Google has a well-organized team of robots that works in order like Crawling, Indexing, and Ranking.
Crawling is the process in which the robots will crawl the entire internet to find out the content related to the search query and organize them.
Search query is what people in the search engine.
Here in the above example, we took, it is about the top 10 herbal shampoos for hair fall prevention.
The content organization is known as indexing. Once Google finishes these two processes, it checks the relevancy of the content with the help of various SEO parameters and factors. Finally, it hierarchically ranks that content.
Above all, the absolute meaning of what is SEO content writing is to create high-quality content with an extraordinary user experience.
In simple words, SEO content writing means writing the content for the users and not for the search engine.
You might be having doubts about why is content important for SEO?
I hope now you got a clear idea about the basics of SEO content writing.
Without any doubt, SEO content writing is more about providing a solution for peoples’ search queries and not just satisfying the search engine.
Next, Let’s explore,
Why is SEO important?
Once you have understood the concept of what is SEO content writing, the immediate question that will pop up in your mind will be why is SEO important, right?
On average, Google processes 63,000 search queries per second. Approximately 5.6 billion people search for information on Google per day. It is estimated that 2 trillion Google searches are carried out globally per year.
In simple words, such a large number of people search for information every second and every day.
Are you not amazed?
A better way to help people and provide a solution to their problems is by SEO content writing.
Yes! You heard it right. It is through SEO content writing you can reach your targetted audience.
You can help them with your high-quality informational content.
SEO content writing not only provides solutions to the users’ problems, but it provides many benefits.
It helps businesses in brand building, creating brand awareness, building their authority, identifying their prospective customers, and increasing their profit.
Let’s understand the importance of SEO content writing :
- More than 75% of the people will click the top 5 content appearing on the Search Engine Result Pages, which is on the first page of Google. SEO content writing will surely help your website appear on the top results if you have optimized your content appropriately.
- SEO content writing improves the user experience and builds your authority. People will start trusting your content. Once you have become trustworthy, they will share the content on social media. Sharing your content helps you to build your brand.
- SEO content writing helps you to stand out in the highly competitive market. Well-optimized web content will increase organic traffic. Soon, your prospective customers will convert into clients.
- SEO content writing is crucial for the smooth running of a website.
Now comes the biggest question, How to do SEO content writing!
Hey! Relax, Don’t panic. I will walk you through quick steps on how to do SEO content writing.
If you are a beginner, follow these quick steps for optimizing your content without any second thought. It works wonders.
How to do SEO content writing?
(Best Practices for SEO Content writing)
(i) Keyword Research for SEO content writing:
SEO content writing starts with keyword research.
Firstly, you have to identify the problems of your audience.
You have to do some preliminary research on what people are searching for, what problems they face in their day-to-day life etc.
Once you have identified their problem, you think about how you can help them with your content.
To begin with, try to come out with topics related to informational content, how to do guides, user manuals, do it yourself, tutorials, etc.
Convert your topic ideas into focus keywords. It means the query which people type in the search engines.
For finding out what people are searching for, many keyword research tools are available, which we will discuss shortly.
(ii) Keywords Optimization for SEO content writing:
Once you have finalized your keyword and topic, start writing your content.
While writing your content, try using the keywords that you focus on naturally in your content.
Don’t stuff the keywords just for optimizing. It would affect your ranking.
Search Engines are becoming more clever than we think, so always focus on creating high-quality readable content.
Use short sentences and paragraphs.
Use active voice for better understanding.
Above all, try to add relevant images after 100 to 200 words to break the monotony of the reader.
(ii) Organising content for SEO content writing:
Content organization is yet another crucial part of SEO content writing.
To write your content in a more organized and easy way, you need a framework for your article.
Come up with an impressive headline. Before starting writing, organize your article appropriately like, what are the subheadings you want to discuss, how many words you want to include, etc.
Focus on writing a good introduction. You can either include rhetorical questions, anecdotes, a story, or some inspiring quotations.
It will always help you if you include your personal experience or a story to engage your audience.
Focus mainly on your reader. Put yourself in the place of your reader and write for them.
(iv) Content Promotion for SEO content writing:
Once you have come up with your content, don’t forget to share your content on social media.
Get feedback from your friends and relatives. By doing so, you will get an idea about your writing style.
Include internal and external links in your content to improve the user experience.
Now you have understood how to write SEO content.
In the next section, I will discuss some free tools available that will help in SEO content writing.
SEO content writing tools:
There are many tools available freely to assist you in SEO content writing. I have handpicked the best tools that will help you to generate content ideas.
(i) Google auto Suggest:
Google autosuggest is the best tool freely available by Google itself. If you type in a particular word on the search bar, it will generate the content ideas automatically.
Those are the queries for which people need solutions.
You collect all those keywords and incorporate them into your content to bring out SEO content.
(ii) answerthepublic:
Answerthepublic is another tool wherein you can type in your focus keyword directly.
Immediately, it will give you thousands and thousands of SEO content ideas.
This tool will surely help you with many content ideas for SEO content writing.
It will give you the lists of questions asked by the people on search engines.
You can choose any relevant question and start writing an article around that topic.
(iii) Keywords Everywhere:
It is yet another free tool that is available as a chrome extension.
It is a handy tool, and it generates long-tail keyword ideas.
Long-tail keywords are the ones with 3 to 4 words. It is always advisable to choose a long-tail keyword as the competition is lesser.
With this, I hope you had an insight into what is SEO content writing, the importance of SEO content writing, how to do SEO content writing, best practices of SEO content writing, and a few freely available SEO content writing tools.
In the sext section, I will share a few tips and tricks for SEO content writing.
In simple words, you can use it as an SEO content writing checklist.
SEO content writing tips:
- Do extensive keyword research and focus on long-tail keywords. Say, for example, Use “ lose weight in 10 days” instead of simply “ lose weight”.
- Avoid using the same form of repeated content. Instead, focus on providing more valuable and consistent content.
- Avoid keyword stuffing. Instead, use the focus keyphrase in your SEO content writing naturally.
- Always include a title tag and meta description for better user experiences.
- Always include an alt text for images uploaded on your website.
- Provide external as well as internal links for your blog post.
- More importantly, optimize for mobile devices.
- Always use easy-to-understand, simple language.
- Always rely on long-term success and avoid shortcuts.
Conclusion:
To summarise, SEO content writing is crucial for obtaining organic traffic.
SEO content writing not only helps to get your content ranked on Google. It also provides several benefits for the business, like brand building, brand awareness, extraordinary user experience, etc.
But SEO is a long-term process. If you want to be successful in SEO content writing, you have to remain patient, focussing on long-term success.
Avoid shortcuts and always focus on creating more valuable and consistent content.
I hope you will find this content useful. Don’t forget to share your comments in the comment section.
Cheers,
Shenbagalakshmi